What would it feel like to actually change?

Fitness & Thinking Fridays is back with a splash of cold water

You don’t struggle with habits. You struggle with believing you’re someone who sticks to them.

Your plan’s not broken but the story you’re telling yourself is.

You say you want to change. You say you’re committed. But part of you still thinks you’ll quit. That you’ll mess it up eventually. That it won’t work this time either.

And that’s the part we need to rewire.

Because if you think your weight loss, your strength, your confidence is going to come before the belief that you’re capable of it – you might just have it backwards – transformation starts in the moment you decide to back yourself.

Not just the doing but the being and becoming.

Who do you think you are?

If you still think of yourself as lazy, inconsistent, all-or-nothing – your brain will keep scanning for proof to back that up.

So let’s change the proof.

Let’s stack small wins. Build trust. Rewrite the story.

That’s how you become someone who doesn’t skip workouts.
That’s how you become someone who eats well most of the time.
That’s how you become someone who sees things through.

You don’t need to “try harder” or “do better”. You need to stop playing a role you outgrew years ago.

Here’s what this could look like

→ You go to the gym even though you’re tired. And then again on Friday because it’s Friday.
→ You prep lunch three days this week and don’t spiral when everyone else gets a meal deal.
→ You stop looking for perfect days and start stringing together consistent ones.

Confidence builds by achieving one thing and then another, building evidence of your capabilities – not just through scale changes and clothes fitting better, but through keeping promises to yourself.

This is how we make it stick

→ We stop measuring progress only by external results.
→ We start paying attention to how you talk to yourself.
→ We treat your effort as identity-building not punishment.

And this time?
We don’t do it alone.
We build your future like it’s already yours.

Final thought

You don’t need another macro calculator or new routine. You need a new narrative.

One where you stop trying to earn your self-respect and start acting like you deserve it.

So let’s train the mind and the body.
Let’s normalise 1% better at a thing or two each day.
Let’s grow the belief system that can actually hold the result.

Message me with “IDENTITY” if you’re ready to become the kind of person who finishes what they start.

Much love, and I’ll see yas in the next one
Jack x